Go Engage, Grasp & Collaborate using our Template


What's it here for? This is what the business is working to deliver- a full-on mission statement or a 3 word snippet. Have a go and work it through with your colleagues. Think about the end goal of what you want to achieve rather than the specific product or service. Examples are to 'Educate and Inform our Students' or to 'Make great shoes!'

Your Key People Team is about key people; it could be who you're sat with and who they look to across the organsation. Find out their names and the types of things they do to position them within the template. Draw the box around and name the function. Examples are the business owner and the administrative assistant.


Customer's shoes A customer will become interested, buy from you and benefit as a result. Look after them they'll come back around referring you to others. Draw in the yellow line to track their journey and identify what has an impact on the their experience. Think clients and consumers.